Welcome to Cliffcrest Games LLC ("Cliffcrest Games LLC," "we," "us," or "our"). Protecting your privacy and ensuring the security of your information are fundamental values that we prioritize. You acknowledge and agree to comply with this Privacy Policy by utilizing our Services. Your utilization of our Services constitutes consent to the processing, collection, use, and disclosure of your information and data as outlined herein. If you do not agree with this Privacy Policy, kindly refrain from using our Services. Should you have any inquiries regarding this Privacy Policy, please contact us via email at [email protected].

1. Information We Collect

The data we collect depends on the Services you use and how you interact with them.

A. Directly Provided Information

We collect information you provide directly to us when you create an account, set up security questions, make purchases, or contact customer support. This includes:

· Account Details: Your email address, username, real name, country, date of birth, phone number, and password.

· Security Questions: Your answers to the security questions you set up.

· Survey Responses: Any feedback or responses you provide in surveys about our Services.

· Customer Support Information: Details you provide when seeking assistance, such as your name, phone number, and information about the issues you're encountering (including call recordings, if applicable).

B. Information You Provide During Gameplay

While you’re engaged in our online games, we gather details related to your gaming profile and gameplay activity. This includes:

· In-Game Profile Information: Data associated with your account and gameplay, such as your in-game avatar, achievements, and statistics.

· Gameplay Data and Statistics: Information on your in-game actions, progress, and performance.

· Gameplay Recordings: In certain games, we may record and share your gameplay either within the game or through other Cliffcrest Games LLC Services, allowing others to view or interact with your gameplay.

C. Other Information We Collect When You Use Our Services

When you use our Services, we automatically collect additional information to improve your experience, including:

· IP Address: Your IP address, which helps us understand your general location.

· Device and System Information: Details about your device, such as unique device identifiers (e.g., Apple Identifier for Advertising [IDFA] or Android Advertising ID [AAID]), platform type, settings, and hardware/software components.

· Geolocation Data: Approximate location data derived from your IP address or device settings.

· Browser Information: Information about the browser you're using, including type and language preferences.

· Interaction Data: Information on referring and exit pages, pages you view, and other interactions with our web content.

· Service Usage: Details about the Services you purchase or access, including how you use them.

· Device Event Details: Information such as crash reports, request and referral URLs, and system activity (e.g., errors during gameplay or connectivity issues).

· Additional Information: Personal photos or likenesses you may provide when participating in live events or other interactive features.

2. How We Collect Your Information

To provide and enhance our Services, deliver relevant ads, and improve your gaming experience, we use various technologies, including cookies, analytics, advertising tools, and security measures such as anti-cheat and anti-fraud systems. Both we and third-party partners collect data through these methods to support the functionality of our Services.

A. Cookies and Similar Technologies

Cookies are small text files stored on your browser that help us track your interactions with our Services. We and our third-party partners use cookies and similar tracking technologies to collect data on:

· The web pages you visit and features you interact with

· Ads you view and engage with

· The games you play and in-game activities

This data allows us to personalize your experience, manage shopping carts, measure ad effectiveness, prevent showing the same ads repeatedly, and improve overall usability.

We may also use tracking pixels or clear GIFs in our emails and on our platform to monitor interactions with our marketing materials. Additionally, we collect information through internet log files, which include technical details like your IP address. These logs help us analyze platform traffic, troubleshoot technical issues, detect and prevent fraudulent activities, and enforce our Terms of Service.

Our Services also use Analytics, Advertising, Anti-Cheat, and Anti-Fraud technologies, which may rely on cookies or similar mechanisms, as described below.

B. Analytics Technologies

We use both internal and third-party analytics tools to understand how players interact with our Services and to monitor platform performance and stability.

When you use our Services, we may collect and analyze data from your device, including:

· Technical details such as device type, operating system, IP address, and device identifiers

· Network and connection status

· Engagement with specific game features and Services

· Gameplay activity, usage statistics, and interactions with external hardware

In some cases, we may generate probabilistic identifiers based on device data to better understand how players access our Services across multiple devices.

If you play games offline, certain data will be stored locally on your device and transmitted to us once you reconnect to the internet. For online games and Services, we may collect, store, transmit, and publicly display gameplay-related data (such as scores, rankings, and achievements). Additionally, we may identify and display content that you create and share with other players.

C. Anti-Cheat and Fraud Prevention Technologies

We are dedicated to providing a safe, fair, and enjoyable gaming experience for all players. To support this, we, along with third-party partners, may use cookies and similar technologies to collect data about your device. This data helps us create a "fingerprint" or "hash" of your machine, which is used for fraud prevention, security, and authentication purposes.

Additionally, we may monitor publicly available information and third-party websites and use automated anti-cheat and anti-fraud technologies within our Services. These systems help detect and prevent cheating, abuse, and other disruptive activities to maintain a level playing field.

If you believe your access to our games or Services has been mistakenly blocked or restricted by these technologies, please contact us at [email protected]. Our team is ready to assist you and ensure a fair and positive experience for all players.

3. How We Use Your Information

We use your information to operate our Services efficiently, enhance your gaming experience, provide customer support, measure advertising effectiveness, and personalize communications with you. Your personal data, whether used individually or in aggregate, is utilized for the following purposes:

Operating and Enhancing Games

We use your information to run, analyze, improve, and develop our games and Services, ensuring an optimized gameplay experience for you.

Research and Analysis

Conducting research and analysis helps us refine our technology and better understand player behavior and preferences.

Online Features

We enable online features like leaderboards, matchmaking, and spectator modes to enhance the interactive experience.

Social Interaction

We facilitate sharing on social networks and foster community engagement within our games.

Advertising Management

We manage in-game and third-party ads and assess their effectiveness to ensure relevant and appropriate content.

Service Health Monitoring

We continuously monitor the performance and health of our Services to ensure smooth and reliable gameplay.

Security Measures

We use your data to detect and respond to security incidents, protect against fraudulent or illegal activities, and ensure a safe gaming environment for all players.

Account Management

We handle the setup, maintenance, and security of your user account to provide a seamless experience.

Personalization

We tailor your in-game experience based on your preferences, making sure the game feels customized to you.

Loyalty Programs

We manage loyalty programs to reward your engagement and enhance your experience with exclusive offers.

Cross-Platform Gameplay

We enable gameplay across multiple devices and platforms, ensuring a consistent experience.

Bug Fixes and Updates

We identify and fix technical issues, releasing updates to improve your gaming experience.

Compliance Activities

We perform necessary audits, transactions, and other activities to comply with legal requirements and regulations.

Content Delivery

We deliver tailored content, including updates, rewards, and in-game items, based on your preferences and play style.

Safety and Fairness

We work to maintain the integrity of our Services, investigate disputes, prevent fraud, and comply with applicable laws.

Consent-Based Activities

We fulfill purposes for which you have consented to share personal data, or where we’ve informed you of how your information will be used.

These practices are designed to optimize your gaming experience, maintain fairness, and uphold the safety and quality of our Services. If you have any questions or concerns about how your information is used, please reach out to us for further clarification.

Support and Communication

We use your information to provide customer support, including to:

· Help identify and resolve issues with your account or Services

· Facilitate surveys or questionnaires for feedback

· Communicate with you and respond to your specific requests or questions

· Send confirmations and important information related to your account, Services, purchases, and warranties

Personalization

We also use your data to personalize communications with you, including:

· Providing relevant Cliffcrest Games LLC content, recommendations, and offers

· Sending you Service updates and personalized notifications

Retention of Your Information

We retain your information for as long as necessary to provide our Services. In some cases, we may keep your data beyond this period for legal, operational, or other legitimate reasons.

Where possible, we may de-identify, anonymize, or aggregate the information we collect or gather it in ways that do not directly identify you. This aggregated or anonymized data may be used and shared for business purposes as permitted by applicable law.

4. Your Choices and Controls

We provide you with meaningful choices and control over how we use your information, including the ability to exercise your data privacy rights. Here are some ways you can manage your data preferences:

Marketing Preferences

You can opt out of receiving marketing emails by clicking the "unsubscribe" link in the footer of any marketing email we send. You can also adjust your preferences through your account settings, where applicable.

Verification of Account Ownership

For your security, we may require you to verify ownership of your account before processing requests related to your data privacy rights. Verification methods may include logging into your account, confirming ownership of the associated email address, or providing other unique details tied to your account.

Right to Deletion

You have the right to deactivate your account or request the deletion of the personal information linked to your account. To make such a request, please contact us at [email protected]. Keep in mind that if you choose to delete your account, you may lose access to the games and Services associated with it.

While we may retain certain information to resolve disputes, enforce agreements, protect legal rights, and comply with technical and legal obligations, we will not keep your personal data longer than necessary to provide, enhance, and support our Services.

These choices allow you to have control over your information and make informed decisions regarding its use. If you have any questions or need assistance with your data privacy rights, please don't hesitate to contact us.

5. Changes to Our Policy

We may update this privacy policy periodically, and when we do, we will notify you of any significant changes.

When changes are made, we will update the "last updated" date at the bottom of this page. If the changes are significant and could affect your rights or how we use your information, we will make reasonable efforts to notify you in advance. This notification might include posting a notice of the changes before they take effect or sending you a direct notification.

We are committed to keeping you informed about any updates to this policy that could impact your privacy rights. If you have any questions or need clarification about our privacy practices or this policy, please don't hesitate to reach out to us.

6. Children's Policy

Our Services are intended for users who are at least 13 years old. We do not knowingly collect personal information from anyone under the age of 13. If we discover that we have inadvertently collected personal data from a child under 13, we will take immediate steps to delete that data.

If you are a parent or guardian and believe that your child has provided us with personal information, please contact us right away. We will take appropriate action to ensure that the data is either deleted or handled according to the law.

7. Governing Law

These Terms of Service, along with any separate agreements through which we provide our Services to you, shall be governed by and construed in accordance with, the laws of the United States of America, and specifically the laws of the state of CA, without regard to its conflict of law principles.

Any disputes, claims, or issues arising out of or in connection with these Terms or the Services will be resolved under the applicable laws of CA. You agree to submit to the personal jurisdiction of the courts located within CA for any legal actions or proceedings arising out of these Terms.

By using our Services, you consent to the exclusive jurisdiction of the courts in CA and agree that any legal action or proceeding will take place exclusively in those courts unless we specify otherwise.

8. Contact Us

If you have questions about this policy, please contact us in the following ways:

Email: [email protected].

Address: 1429 Wood St Oakland, CA, 94607-1530 United States